Amanda Reck. COPYWRITER. ACD.

PROFESSIONAL EXPERIENCE

CVS, Associate Creative Director                                                                                  Lead teams in concept and execution of video, digital, print, social and large-scale events. Focused on innovative campaign work in women’s health. Won two Hatch Awards 2020 for “Street-stopper” out of home work + design categories, one Hatch 2019 for corp comms.

Aetna (CVS Health), Sr Copywriter                                                                                Concept and develop campaigns for diverse marketing initiatives. Created the campaign for a collaboration between Aetna and Apple, who teamed up to launch Attain, a new health app. Won a Hatch Award 2019 for creating an immersive digital experience about customer satisfaction.

RIPE Gelato, Copywriter (Freelance)                                                                                 Concept and write content for brand launch, including website copy, packaging, digital assets and investor materials. Create social strategy and content.

MullenLowe, Copywriter                                                                                                       Concept & develop campaigns for clients including food, technology, automotive & alcohol spaces. Write content for TVC, print ads, digital ads, and social to increase brand awareness and elevate brands to consumers. Present campaigns to clients and pitch new ideas in their white spaces.

Macys, Copywriter                                                                                                                 Develop campaign concepts and drive initiative across all brands to create consistency in hang tag logos & language for performance icons to increase customer understanding & sales. Rebrand bar III as a contemporary, trend-setting fashion brand by creating a digital & social campaign to attract millennial customers, driving a huge increase in brand awareness. 

Affinity Solutions, Copywriter                                                                                                  Create electronic direct marketing campaigns for retail partners such as Caesars Entertainment, Kohl’s, PSCU, and Geico with content for banners, emails & social media that increased click-through on sales. 

BuiltLean, Associate Editor (Freelance)                                                                                  Create strategy to move site from weekly posting to daily content, which drove a 50% increase in traffic. Implement fact-checking & medical review system for articles: led to syndicated partnership with the Huffington Post. Managed contributing writers.

Tails of Hope Foundation; YAP-K9 Career Program (YAP™), Founding Board Member         Founded a 501-c-3 non-profit, Tails of Hope Foundation, parent organization to YAP with the mission to support national security & service K9 teams. Chaired White House Conference delegation presenting program to the director of the Aviation Security Council, Office of National Drug Control Policy & Dept of Homeland Security.  Coordinate educational programs including presentations to over 900 students, and media events with local & national news organizations that led to an increase in program participation from one state to seven and an increase in financial support. Ongoing involvement in leading expansion of the program nationwide.