Created for Hatch ... and won 2 of them!

When the AdClub of Boston asked us to create an experience for the Hatch Awards’ 59th anniversary, we got, well, creative. After all, how do you engage the most talented and wildest bunch of Boston’s ad scene on the booziest night of the year? You feed their egos (playfully, of course!). So, my partner and I created life-size “agency collectibles” toy boxes – these toy box photo booths turned the attendees into action figures, complete with nostalgic packaging and special edition accessories to match. We scattered the installations throughout the venue, and invited people to step inside and become the action figure of their choice … are you the “Salty Copywriter” or the “Eye-Rolling Art Director?" Our toy boxes had people talking and waiting for their photo op all night. The result? A Hatch celebration no one will forget, with countless pics, hashtags, and shares to prove it.

2020 Hatch awards for Design + street stopper