Each year, Aetna announces new tools and products for its brokers to assist their sales goals. This series of videos I ideated & wrote got brokers excited about what was up & coming ...

From a mission-impossible style teaser (since we all know sales is a serious mission) ...

To an epic trailer for a virtually unstoppable tool ...

To a greatest hits inspired commercial that made everyone want to "rock & enroll" ...

To a whole new way for brokers to tell customer stories in pitches ...