Not only did our immersive game sets take home a silver Hatch for corporate communications, but many of Aetna's top executives found it a revelatory experience that truly created ripple effects in their day-to-day jobs making vital decisions for our members. 

The ask? To ideate a way to inspire empathy and create awareness of the many pitfalls consumers can experience with their health care.

Leading a team in the entire process, from actual
game development (a whole new experience), to creating the personas along with audio to convey their ups and downs, to design and execution of the game board, was very touching and educational for us .... and from the responses from those who used the game, for them too. Mission accomplished.