The challenge? To make our client relevant in the modern food space. So, we found a way to create a recipe site for them that could do something no competitor site could. We played off the idea that there are plenty of sites where you can find recipes when you know what you’re looking for. But what about when you don’t?

We created a site that makes finding recipes easy even when you have no idea what to make: the one recipe site to start with when you don’t know where to start.