2/10 women have uterine related health issues, yet it often takes 7-11 years of suffering before they find a diagnosis. So, we created a campaign to spread awareness and de-stigmatize the conversation. Because if we can’t talk normally about periods, how can we ever really talk about health?
Playing off trendy nail art, we created BK manicures as a fresh way to feature the product, packaging and promos.
These sesame nails earned 24K likes and earned over 600 comments in just a week.
We also created GIFs and panos to highlight the deal in unexpected ways.
Each year, Aetna announces new tools and products for its brokers to assist their sales goals. This series of videos I ideated & wrote got brokers excited about what was up & coming ...
From a mission-impossible style teaser (since we all know sales is a serious mission) ...
To an epic trailer for a virtually unstoppable tool ...
To a greatest hits inspired commercial that made everyone want to "rock & enroll" ...
To a whole new way for brokers to tell customer stories in pitches ...
What’s better than doing exactly what you want? That’s why we made this funky spot so people would remember that Aetna gives you the freedom to just do you.
This launched the 2019 digital open enrollment campaign.
Created for Hatch ... and won 2 of them!
When the AdClub of Boston asked us to create an experience for the Hatch Awards’ 59th anniversary, we got, well, creative. After all, how do you engage the most talented and wildest bunch of Boston’s ad scene on the booziest night of the year? You feed their egos (playfully, of course!). So, my partner and I created life-size “agency collectibles” toy boxes – these toy box photo booths turned the attendees into action figures, complete with nostalgic packaging and special edition accessories to match. We scattered the installations throughout the venue, and invited people to step inside and become the action figure of their choice … are you the “Salty Copywriter” or the “Eye-Rolling Art Director?" Our toy boxes had people talking and waiting for their photo op all night. The result? A Hatch celebration no one will forget, with countless pics, hashtags, and shares to prove it.
2020 Hatch awards for Design + street stopper
Healthier isn’t just a line from A to B. It's an outcome constantly in motion ... so we created this hand-drawn style video to highlight how CVS Specialty helps simplify and reshape how healthier happens so it’s easier for providers and better for patients.
As a leader in the unique space of sales conferences, Aetna was missing an opportunity to capitalize on its reputation and renowned conferences. That's where my partner and I came in. We reimagined the entire experience to create a cohesive umbrella brand to connect all the events to each other and back to Aetna. With everything from a unique brand mark to a comprehensive design system, the new Medicare Solutions Events & Conferences lives up to its name of always delivering more & more & more & ...
The world is full of one-size-fits-all fitness apps. So, we had to show that Attain by Aetna isn’t one of them: it’s about healthy, however you do it. Because athlete or not, health is the real win.
We’ve prompted 100+ originally sourced news stories, including CNBC, Time, USA Today, Reuters, and Mashable.
To position Cointreau as the creative partner for all who want to entertain in style, we made it the heart of inspired entertaining through a multilayered campaign.
We created six months of fun and beautiful food content for T. Marzetti brands (New York Bakery, Sister Schubert's, and Marzetti). Working with photographer Jacob Pritchard, we were able to modernize the client's Facebook content, making it vibrant, interactive and engaging
+ a series of print ads to show sometimes the little things (like their croutons) go a long way
Not only did our immersive game sets take home a silver Hatch for corporate communications, but many of Aetna's top executives found it a revelatory experience that truly created ripple effects in their day-to-day jobs making vital decisions for our members.
The ask? To ideate a way to inspire empathy and create awareness of the many pitfalls consumers can experience with their health care.
Leading a team in the entire process, from actual
game development (a whole new experience), to creating the personas along with audio to convey their ups and downs, to design and execution of the game board, was very touching and educational for us .... and from the responses from those who used the game, for them too. Mission accomplished.
Mount Gay asked for a campaign that would change peoples' perceptions of rum as just a mixed/party drink to something sophisticated they would sip neat. So, we asked them to Meet Rum.
New York Bakery wanted to make their garlic bread the must-have for pasta night. We created a series of ads to show what really brings people to the table (hint: it’s not the pasta).
The challenge? To make our client relevant in the modern food space. So, we found a way to create a recipe site for them that could do something no competitor site could. We played off the idea that there are plenty of sites where you can find recipes when you know what you’re looking for. But what about when you don’t?
We created a site that makes finding recipes easy even when you have no idea what to make: the one recipe site to start with when you don’t know where to start.
